On the verge of totally geeking out, 'embodied cognition' (how your body affects your mind) also plays a major role in my desk swag -– that's why I have tchotchkes on my desk that I can pick up and play with, hoping that touching those things will stimulate my brain in different ways. Philip Kafka is the president and founder of Prince Media Co, which buys and markets walls for marketing in Lower Manhattan, Brooklyn, Downtown Los Angeles, Detroit and parts of San Francisco. As an athlete [Kafka was previously a professional tennis player], I know that my best performances occurred when I was relaxed.
These old prototypes sometimes get recycled into newer projects, too.
In terms of raw efficiency, the desk has a healthy amount of monitor real estate.
Today, he's working on his music startup Splice, cofounded with Matt Aimonetti, a former Living Social and Sony Play Station engineer. When I need to lock in and focus, I drop it down and get to work — hours can go by without even noticing. Amar Braithwaite is the director of digital strategy at MBooth in New York. We start with a white canvas and everyone seems to create their own personal color palette.
My belief is that ideas are affected by our environment, so I like to keep my space chock-full of inspiration.
He is also co-founder and CEO for Black Ocean, a digital media company part of Ocean Group's holdings based out of their New York Offices (the Firehouse, pictured above). Our goal in redeveloping the building was to create a place where people would truly want to come to work, collaborate and be inspired, and I think we've accomplished that. I surround myself with art, books, light and space. I also have a loft area in my office, which gives me an alternative workspace to my desk when needed. I like keeping my desk up during the day so I can move around.
The desk itself is made out of the original floors of the firehouse, which was opened September 11, 1895 (there's even a Steve Martocci is a co-founder of Group Me, which was sold to Skype for million in 2011. It allows me to quickly walk over and get some email done between meetings.I have that smiling piece of pizza there, you see — you'd never believe how many ideas start with involving a 'smiling piece of pizza' and end up actually being good.It's also inspired ideas outside the office, *insert shameless plug here* like the creation of my foodstagram account @The Cheesious to showcase my love for cheese. I can't hide the fact that we work in cubicles, but by being surrounded by items that inspire what I do in and out of work, I'm able to fuel my creative mindset for the day.His team is responsible for designing Zoc Doc.com, including the mobile apps, tools for doctors, and communications and marketing collateral. We're always iterating and testing out new things at Zoc Doc, and my team's workspace reflects this.We frequently move desks so that team members who are working closely on a particular project can sit together.Your office is your home away from home, and your desk is essentially your bedroom.